B2C-SOLUTION-ARCHITECT EXAM VCE FORMAT | B2C-SOLUTION-ARCHITECT POPULAR EXAMS

B2C-Solution-Architect Exam Vce Format | B2C-Solution-Architect Popular Exams

B2C-Solution-Architect Exam Vce Format | B2C-Solution-Architect Popular Exams

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Salesforce Certified B2C Solution Architect Sample Questions (Q120-Q125):

NEW QUESTION # 120
Universal Containers is currently using B2C Commerce and Service Cloud for its commerce and service needs. A new CMO has recently Joined and has asked why there is such a strong disconnect between all their marketing systems and their commerce tool. They do not want to force a new marketing too* on all the business units but they do want all of them integrated, with commerce underlying all.
Which recommendation can a Solution Architect make that will work with their existing technology investments'

  • A. Recommend CRM Analytics to integrate with their existing marketing data sources and create a single view of the customer with the B2C Commerce Connector
  • B. Recommend CDP to replace their existing marketing tools and maintain a single view into commerce with the Commerce CDP Connector
  • C. Recommend Marketing Cloud to integrate with their existing marketing tools and provide a single view into commerce with the B2C Commerce APIs
  • D. Recommend CDP to integrate with their existing marketing tools and create individual profiles into commerce with the Commerce COP Connector

Answer: D

Explanation:
Recommending CDP to integrate with their existing marketing tools and create individual profiles into commerce with the Commerce CDP Connector is a recommendation that a Solution Architect can make that will work with their existing technology investments. CDP is a platform that allows companies to unify, segment, activate, and analyze their customer data from multiple sources, including their existing marketing tools. CDP can also integrate with B2C Commerce using the Commerce CDP Connector, which enables bi- directional synchronization of individual profiles and customer groups between CDP and B2C Commerce.
This way, the company can have a single view of their customers across all their marketing systems and their commerce tool, and provide personalized and consistent experiences.


NEW QUESTION # 121
A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?
Choose 2 answers

  • A. Use CRM Analytics to analyze customer engagement history over the last 24 months
  • B. Use SMS as a channel due to its significantly higher engagement rate as compared to email
  • C. Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
  • D. Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder

Answer: B,D

Explanation:
These answers are correct because they are recommendations that can improve the success of the automated re-engagement campaign. Using SMS as a channel can increase the engagement rate as compared to email, as SMS messages have higher open and response rates. Configuring Einstein Recommendations in Marketing Cloud can automate segment generation for Journey Builder, which can help create personalized and relevant messages based on customer data and behavior. References: https://www.salesforce.com/products/marketing- cloud/best-practices/sms-marketing-statistics/ https://help.salesforce.com/s/articleView?id=sf.
mc_pb_einstein_recommendations.htm&type=5


NEW QUESTION # 122
During discovery conversations an organization notes that they want to create a custom survey around their customer's preferences to help improve product recommendations, marketing journeys, and customer service upsell opportunities. They want to house the survey responses in their Salesforce ecosystem so they can run reports. They plan on having two teams manage the survey and change questions twice a year.
Which three questions should a Solution Architect ask to ensure they understand the requirements well enough to design an appropriate multi-cloud solution?
Choose 3 answers

  • A. Does the team need front-end development capabilities?
  • B. How many survey responses would you anticipate in a peak 24-hour period?
  • C. Will you ever have more than nine possible answers for a survey question?
  • D. Will the teams need the ability to change designs?
  • E. How often do you update surveys?

Answer: B,D,E

Explanation:
* Option A is correct because the ability to change designs may affect the choice of survey tools and platforms, as well as the level of customization and maintenance required.
* Option C is correct because the volume of survey responses may impact the performance, scalability, and reliability of the survey solution, as well as the data storage and integration requirements.
* Option E is correct because the frequency of updating surveys may influence the design and governance of the survey solution, as well as the change management and testing processes.
* Option B is incorrect because front-end development capabilities are not relevant to the survey requirements, but rather to the implementation details and skills of the team.
* Option D is incorrect because the number of possible answers for a survey question is not a critical factor for designing a multi-cloud solution, but rather a minor detail that can be easily accommodated by most survey tools.
References:
* Certification - B2C Solution Architect - Trailhead
* Study for the B2C Solution Architect Certification | Salesforce - Trailhead
* B2C Solution Architect Certification Guide | Salesforce Ben


NEW QUESTION # 123
Northern Trail Outfitters (NTO) is beginning an implementation of B2C Commerce, Service Cloud, and Marketing Cloud from legacy applications. NTO's Data Management team is working on a data migration strategy and has to consider the complexity of the systems involved.
What should Marketing Cloud be the single source of truth of in this multi-cloud scenario'5

  • A. Order history
  • B. Customer product affinity
  • C. Individuals attributes such as name, address, birthday, and email
  • D. Customer journey flow

Answer: D

Explanation:
Marketing Cloud should be the single source of truth for customer journey flow, which is the sequence of interactions that a customer has with a brand across different channels and touchpoints. Marketing Cloud can help design, execute, and optimize customer journeys using Journey Builder, which can leverage data from other systems, such as B2C Commerce or Service Cloud, to trigger or personalize journeys. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5


NEW QUESTION # 124
A company actively uses CI/CD processes for its Service Cloud implementation and is adding Marketing Cloud and Marketing Cloud Connect to its architecture. Under the current setup, each developer has their own developer sandbox. Developers merge their changes into a sandbox for QA regularly, and then once every week, changes are moved to staging, then from staging to production instances. Which setup should a Solution Architect propose to support this development approach considering costs and data segregation?

  • A. Set up one Marketing Cloud instance for each sandbox in Service Cloud in order to guarantee data segregation.
  • B. Set up one Marketing Cloud instance to use with sandboxes for testing and replicate all changes to production.
  • C. Set up one Marketing Cloud instance with a business unit for production and one business unit for testing which is connected to all Service Cloud sandboxes.
  • D. Set up one Marketing Cloud instance for production, and create a Marketing Cloud sandbox to connect to each of the Service Cloud sandboxes.

Answer: D

Explanation:
A Marketing Cloud sandbox is a separate instance that can be used for testing and development purposes. It can be connected to multiple Service Cloud sandboxes using Marketing Cloud Connect. This setup allows data segregation and cost efficiency, as opposed to creating multiple Marketing Cloud instances or business units. References: https://help.salesforce.com/s/articleView?id=sf.mc_co_marketing_cloud_sandbox.
htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_connect_multiple_salesforce_orgs.
htm&type=5


NEW QUESTION # 125
......

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